5 Reasons Why Email Marketing Works

1. There Are Over 4 Billion Active Email Accounts

Yep, that’s right. There are over 4 billion people that send emails on a daily basis. Can you think of any other marketing channel that has been adopted as universally as email marketing? Not everyone will find your website. Not everyone is on Facebook or Twitter. Not everyone clicks an online ad you’ve paid for. But with email – nearly everyone has an email address.

2. 92% of Users Check Their Email Daily

That’s a pretty significant number of potential customers you could be targeting. With that amount of users checking their email every single day, there’s no doubt email is still a viable channel to be using. Plus, considering the messages you send via email stay in the inbox until they’re deleted, you get a longer lifespan over other channels, like social media.

3. Email Marketing Lets You Target Your Audience

Yes, if you have the following, then you could tweet a message to all of your followers. Yes, you can write a blog post for the world to see. But these messages aren’t going to get through to everyone unless they are looking for or subscribed to you. So although powerful it’s still very hit or miss – it’ll connect with a small fraction but be ignored by others because it isn’t relevant.

Email marketing works because it can be highly targeted. You can segment your data into groups and then add dynamic content or products based on their preferences. You can send contextual messages that are totally unique to those who open it, instead of blasting genetic messages. And, of course, being personal makes the user feel loved.

4. It Is Cost Effective

So OK, you will need to purchase some data in the beginning (unless you are lucky enough to have maintained a decent database of previous or prospective clients) but once you have that data you are almost free to do what you like with it.

Any decent data provider will be able to tailor your data to your needs. For example, if you are an entertainer you may only really want to target Hotels, Holiday Camps or Clubs as there is no point in advertising yourself to a Building firm.

Once you have your targeted audience you can use platforms such as MailChimp which will allow you to send 2000 contacts 5 emails a month for free.

Imagine the exposure you will get from a simple email advertising your product or promoting your business, all for the cost of some data and if needed marketing help from us.

5. You Can Generate Revenue Easily

When you have a trusted list, you then have the power to generate revenue with the click of a button. If, for example, you have 6000 users on your email list. If you want to make some money, all you have to do is setup a promotion, email it out and then a certain percentage of them will buy. There you have it, your surge in revenue.

But whilst you can do this on social media platforms like Twitter and Facebook, it’s unlikely you will get as good a result. Because of filters and the real-time aspect, only a certain percentage of your audience on those sites will ever see your message. With email marketing your conversion rates will be much higher. According to research, an email is 6x more likely to get a click through than a tweet.

So as long as you build a proper relationship with your email list, they will be happy to get those promotions from you.

If you would like to learn more about Email Marketing or would like to see how it could help you do get in touch with us and we will happily arrange a meeting or call.

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Author: Combined Creative

We specialise in website development, digital & visual marketing plus branding and graphic design for many start-up and small businesses

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